![]() ![]() In the world of entertainment, it is pretty important that you produce entertainment that your customers want.Īnd if you produce a game based on a event like WW2, it needs to be accurate, because the customer is pretty well versed.Īnd yeah - an alternative universe WW2 game could be made. Especially when they not only refused criticism, they attacked and ridiculed anyone who disagreed with them. The destruction of the Star Wars golden goose by Kennedy and Johnson. This has been learned the hard way in more than just EA's case. There is one fact I know: If you cater to the people that aren't your customers at the expense of your customers, then you will absolutely lose customers, and the people you catered to will move on to fuck with something else. It may not be a good game because of catering to the perpetually offended. It seems that with Battlefield 5, EA - not a company known for listening to its customers - finally hit a brick wall, in the form of many Battlefield fans simply not buying or playing Battlefield 5. EA had already become seriously unpopular with gamers because of annoying Battlefield franchise in-game mechanisms such as heaving to buy decent-aiming-accuracy weapons with additional cash, having to constantly pay for additional DLC content and game maps, and the very poor multiplayer gameplay of its two Star Wars: Battlefront titles (essentially Battlefield with laser blasters set in the Star Wars Universe). This was also a disaster for Nvidia, as Battlefield 5 was the tentpole title supposed to entice gamers into buying expensive new realtime ray-tracing Nvidia 2080 RTX GPUs.Įlectronic Arts had to revise its earnings estimates for 2019, some hedge funds sold off their EA stock, fearing low sales and stiff competition from popular Battle Royal games like Fortnite and PUBG, and EA stock is currently 45% down from its peak value in July 2018. First came the fierce cultural internet backlash from gamers to the Battlefield 5 reveal trailer - EA tried to inject so much 21st Century gender diversity and Hollywood action-movie style fighting into what was supposed to be a reasonably historically accurate WWII shooter trailer, that many gamers felt the game would be "a seriously inauthentic portrayal of what WW2 warfare really was like." Then the game sold very poorly after a delayed launch date - far less than the mildly successful WW1 shooter Battlefield 1 for example - and is currently discounted by 33% to 50% at all major game retailers to try desperately to push sales numbers up. ![]() Dryriver writes: Electronic Arts has mismanaged the Battlefield franchise in the past - BF3 and BF4 were not great from a gameplay perspective - but with Battlefield 5, Electronic Arts is facing a real disaster that has sent its stock plummeting on the stock exchanges.
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